"THE NEW"

Culture eats strategy for breakfast: Mercedes edition

If this ad doesn't convince you that old cars are more fun than new ones, I don't know what will.

Jun 29 • 

Igor Schwarzmann

1

Present Archaeology – The Eternal Past of the Spotless Mind

Dragons unevenly distributed.

Jun 22 • 

Igor Schwarzmann

2

Present Archaeology - The Present Problem

Rethinking Knowledge States in Strategic Planning

Jun 17 • 

Igor Schwarzmann

4

When the future stops moving forward

I really didn't have "watching a new music video for a 48-year-old song" on my bingo card for 2025, but here we are nonetheless.

Jun 10 • 

Igor Schwarzmann

9

2

The MUBI Moment – Why Sequoia just bet $100 Million on the Death of Mainstream

Sequoia Capital's $100 million investment in MUBI at a $1 billion valuation isn't just another streaming deal - it's a bet on the complete inversion of…

Jun 2 • 

Igor Schwarzmann

4

1

April 2025

The Shape of Memory to Come – Experiments on holding the unrecorded

How emerging AI tools help us reclaim the undocumented spaces between captured moments

Apr 24 • 

Igor Schwarzmann

4

1

Writing is thinking – but does it need to be solitary?

"Writing is thinking," they say. This adage captures something true: the act of writing helps us discover and refine our thoughts. When I sit down to…

Apr 1 • 

Igor Schwarzmann

2

March 2025

It changes … something

I tend to find things when they are "THE NEW".

Mar 30 • 

Igor Schwarzmann

The Perfect Twin Paradox: H&M's digital twin models and the hidden cost of innovation

Ethical AI or Closing Doors? How Digital Twins Reshape Fashion's Entry Points

Mar 28 • 

Igor Schwarzmann

Don't Play No Game That I Can't Win

From boardrooms to wrestling rings, those who control the frame control the outcome

Mar 7 • 

Igor Schwarzmann

3

1

February 2025

From Ledgers to Logins: How financial language shapes our (digital) reality

Did you know the word "account" increased by 247% in English usage between 1985-2019?

Feb 28 • 

Igor Schwarzmann

HALTUNG: On Developing Cultural Intelligence in the Age of AI

On style, AI and decision making.

Feb 25 • 

Igor Schwarzmann

10