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Culture eats strategy for breakfast: Mercedes edition
If this ad doesn't convince you that old cars are more fun than new ones, I don't know what will.
Jun 29
•
Igor Schwarzmann
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Culture eats strategy for breakfast: Mercedes edition
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Present Archaeology – The Eternal Past of the Spotless Mind
Dragons unevenly distributed.
Jun 22
•
Igor Schwarzmann
2
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Present Archaeology – The Eternal Past of the Spotless Mind
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Present Archaeology - The Present Problem
Rethinking Knowledge States in Strategic Planning
Jun 17
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Igor Schwarzmann
4
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Present Archaeology - The Present Problem
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When the future stops moving forward
I really didn't have "watching a new music video for a 48-year-old song" on my bingo card for 2025, but here we are nonetheless.
Jun 10
•
Igor Schwarzmann
9
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When the future stops moving forward
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The MUBI Moment – Why Sequoia just bet $100 Million on the Death of Mainstream
Sequoia Capital's $100 million investment in MUBI at a $1 billion valuation isn't just another streaming deal - it's a bet on the complete inversion of…
Jun 2
•
Igor Schwarzmann
3
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The MUBI Moment – Why Sequoia just bet $100 Million on the Death of Mainstream
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April 2025
The Shape of Memory to Come – Experiments on holding the unrecorded
How emerging AI tools help us reclaim the undocumented spaces between captured moments
Apr 24
•
Igor Schwarzmann
4
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The Shape of Memory to Come – Experiments on holding the unrecorded
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Writing is thinking – but does it need to be solitary?
"Writing is thinking," they say. This adage captures something true: the act of writing helps us discover and refine our thoughts. When I sit down to…
Apr 1
•
Igor Schwarzmann
2
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Writing is thinking – but does it need to be solitary?
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March 2025
It changes … something
I tend to find things when they are "THE NEW".
Mar 30
•
Igor Schwarzmann
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It changes … something
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The Perfect Twin Paradox: H&M's digital twin models and the hidden cost of innovation
Ethical AI or Closing Doors? How Digital Twins Reshape Fashion's Entry Points
Mar 28
•
Igor Schwarzmann
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The Perfect Twin Paradox: H&M's digital twin models and the hidden cost of innovation
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Don't Play No Game That I Can't Win
From boardrooms to wrestling rings, those who control the frame control the outcome
Mar 7
•
Igor Schwarzmann
3
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Don't Play No Game That I Can't Win
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February 2025
From Ledgers to Logins: How financial language shapes our (digital) reality
Did you know the word "account" increased by 247% in English usage between 1985-2019?
Feb 28
•
Igor Schwarzmann
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From Ledgers to Logins: How financial language shapes our (digital) reality
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HALTUNG: On Developing Cultural Intelligence in the Age of AI
On style, AI and decision making.
Feb 25
•
Igor Schwarzmann
10
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HALTUNG: On Developing Cultural Intelligence in the Age of AI
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