Very much here for this take! And the irony is that Nike doesn't fully embrace 'Why Do It?' in the advert itself. It still ends with 'Just Do It'. It's like they've added an asterisk to their flagship slogan to cover off all (generational) bases. Like putting on a pimple patch even though you have clear skin, just to put the youngers at ease.
It's also strange that they picked Tyler the Creator out of all people to do the voiceover. Granted, there's now a precedent of using musicians for their VOs (Doechii for 'So Win'). But what does Tyler have to do with sports? And he's a millennial. Why not a younger rapper like Baby Keem? Or have a Gen Z athlete like Sha'Carri do it. Even Naomi Osaka could resonate more, as a role model re: sports anxiety.
This whole advert has got me asking the same question back to Nike...
Very much here for this take! And the irony is that Nike doesn't fully embrace 'Why Do It?' in the advert itself. It still ends with 'Just Do It'. It's like they've added an asterisk to their flagship slogan to cover off all (generational) bases. Like putting on a pimple patch even though you have clear skin, just to put the youngers at ease.
It's also strange that they picked Tyler the Creator out of all people to do the voiceover. Granted, there's now a precedent of using musicians for their VOs (Doechii for 'So Win'). But what does Tyler have to do with sports? And he's a millennial. Why not a younger rapper like Baby Keem? Or have a Gen Z athlete like Sha'Carri do it. Even Naomi Osaka could resonate more, as a role model re: sports anxiety.
This whole advert has got me asking the same question back to Nike...